The Magic Behind the Sparkle
Hello, I’m Jeanie, the creator and heart behind IUILE.
Based in sunny Orange County, California, IUILE is a small, family-owned studio with a big dream: to bring a touch of therapeutic joy and magical brilliance to your creative journey.
What started as a passion for "bling bling" has grown into a palette of over 300 vibrant, handcrafted colors. From mesmerizing color-shifts and deep holograms to delicate micas and bold glitters, every single pan is poured by hand with love and meticulous care.
Our Commitment to Quality
We believe that beauty should never come at a cost to safety or conscience. That’s why we only use:
- Cosmetic-grade powders for the most refined shimmer.
- 100% Vegan & Cruelty-free formulas.
- ACMI AP Certified Non-toxic ingredients, making our paints safe for everyone—from professional artists to little dreamers.
Our Mission
At IUILE, we’re not just making paint; we’re creating moments of calm and pure joy. When you dip your brush into our watercolors, we want you to feel the same magic we felt while making them.
Thank you for being part of our sparkling world. We can’t wait to see what you create!
With love,
Jeanie & the IUILE Family